Down: The Dating Software Taking the Shame Off Getting Down

TL;DR: Whether you are considering a secure location to time or a private destination to hook-up, Down is the no. 1 app to turn to, specifically if you’re a female. With 2 million customers and 50 percent of fits meet a grannying IRL, acquiring a night out together or acquiring down never been easier or higher enjoyable. 

Gender typically is actually a taboo subject, specifically if you’re looking because of it. But online dating sites is often in the same way taboo.

Just how are you presently supposed to merely emerge and state all that’s necessary is a hookup without experiencing guilty? You are doing it through the Down application.

Or just how are you designed to open up yourself around internet dating if you’re unpleasant aided by the environment? Once more, you will do it through the Down software.

Down is considered the most safe and private way to express what you want (and acquire what you need) – no embarrassment or worry!

Simple tips to “Get Down” or “Get Date”

out-of growing disappointment making use of online dating marketplace, Colin Hodge cofounded Down (formerly known as Bang with Friends) in January 2013 for visitors to clearly, and in private, condition the things they’re looking for without embarrassment.

Members, whose ordinary age brackets between 18 and 35, register through myspace, and Down utilizes people they know, friends of friends and other associations generate matches.

For some thing more really serious, people can pick to “Get Date,” however, if they desire one thing a lot more casual, they can decide “Get Down.'”

Preserving the unknown theme, regardless a person decides, the individual on the other conclusion cannot view who they are until in addition they choose to get a romantic date or get down.

Unlike most dating sites, customers do not need to fill in a lengthy profile with smart anecdotes, and engagement is totally key unless the users picked or else.

Consumers are offered a Bangability score, which Hodge said is a “key formula” depending on how many individuals have seen them and exactly how most people are thinking about meeting for either a night out together or even for obtaining down.

Down, which is available on apple’s ios and Android, is also introducing a element known as “everyday Picks,” where users obtain the 10 most useful matches throughout the day as opposed to needing to swipe through 100s, or even thousands, of men and women to locate a match.

“It’s just a simple way of swallowing into the application, spending half a minute following taking place together with your day – make fully sure you get that day setup for the few days and feel like it’s not an overwhelming procedure, but it’s something only meets in the life,” Hodge stated.

Perhaps not another sketchy hookup app

So what helps to keep Down from getting grouped with spammy hookup apps? Trustworthiness.

Down took that was lacking from the industry (a dating internet site that isn’t scammy or coming across as well great) and developed a method for people to connect in a fashion that they understand is actually going for what they want and never wasting their own time.

“we are accustomed to individuals type sugar-coating the matchmaking scene,” Hodge said. “We desired to give people a very sincere way to interact with one another and make certain we’re not, frankly, bullshitting all of them,” the guy said.

This sincerity is shown in Down’s user base.down3

Per Hodge, the business got the personal method to getting grip, using word-of-mouth to spread the news about the web site, which includes led to a more authentic product and customers.

“which is kept the quality of our very own web site greater. Additionally, it is kept the percentage of individuals matched and going on a romantic date higher,” he said.

Another fun reality: it is mostly women who would like to get down.

Hodge said 75 % of females decide to get down when compared to 65 percent of men, citing protection as explanation.

“Frankly it is a better atmosphere than just satisfying overall strangers,” he stated. “you want to provide women the opportunity to be the same component during the courting procedure in order to possess freedom to decide on whatever purpose they really want.”

a modern-day secret admirer

The impulse from customers has-been extremely thankful. Hodge mentioned individuals are excited for somewhere in which they could say what they want without judgment, and Down is happy to have for them.

“folks are achieving this anyhow offline, so we might as well provide them with technology to get it done in an easier way,” he stated. “We knew, particularly for younger generation, there had been a requirement to carry internet dating inside contemporary era and then make it lots easier.”

Hodge encourages consumers to anonymously invite pals they would like to get down with through the site. And you also guessed it – the individual you ask don’t know it’s you until they sign-up.

“we would like visitors to invite their friends in a secret way through software, and I believe that elevates everybody’s chances of success,” he mentioned. “It really is a modern-day key admirer note you’ll send your friends via text.”

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